PureLove Campaign With WaterWipes
Last week, as some of you may have seen on Insta Stories I teamed up with WaterWipes to indulge in a massage session and while sadly, it wasn’t for me, it was for Rex and he had the most wonderful time! I attended a few of the classes when Milo was little and found it really beneficial for someone who was apparently, the world’s grumpiest human; but then he started to get a little more wriggly and we stopped going. Rex is a perfect age right now where he’s alert at certain parts of the day, but otherwise likes to lay there and pretty much not earn his keep.
As a bit of background info for those of you who don’t know much about WaterWipes; they’re basically the Zeus of suitable-for-all baby bottom wipes. Being made up of 99.9% water and a drop of fruit extract, these guys are a fab alternative to cotton wool and water and perfect for grubby toddlers AND newborn skin. WaterWipes are running a campaign (#PureLove) which is all geared around boosting confidence in new mums and highlighting how important just you, yourself, are to your little one. I’m a huge advocate of anyone or any brand making noise about the fact first time motherhood is daunting (see also; terrifying) and WaterWipes are doing a great job in linking arms with mums and making them realise they’re doing a good job; there’s a fab campaign video you can even watch right here Be aware, the video is incredibly toughing and will make you want to cry (although now I’ve had children, I really don’t need any help these days; kind-looking elderly people in the street or tiny sparrows set me off) but it’s equally as informative and enjoyable. The brand have teamed up with world-renowned skin-to-skin expert Dr. Susan. Ludington to take a look at what happens to a baby’s body when everything’s stripped back and it’s just contact with mum, and the results say it all. We always hear how pivotal those moments are but it’s wonderful to actually see what happens and how important just having mum around, is.
We heard more on this with Ruth, our baby massage instructor, and along with a couple of other local mums, Rex and I got stuck in to an hour’s class of relaxation and sensory fun. We were taught areas to focus on, the best amount of pressure to apply (being too light results in a very tickly baby) and my son showed his appreciation with lots of… wind. It’s a brilliant tool if you’ve got a little one who suffers with digestion/wind problems and there’s a whole host of positions for the babies to be placed in to suit whatever gripes are going on. Ruth discussed how it’s a great idea to use the exercises post birth and pre bedtime; and after seeing how happy Rex was to nod off just after the class had finished, I can see why. Both of the other mums who came along managed to get some extra sleep out of their little ones that night and going forward, we’re all going to make an effort to keep going with it.
The benefits of snoozing aside, it was so lovely just to take some time out and see that something so simple, which I was doing, was making my baby happy, and I think that’s the most important thing. The #PureLove campaign isn’t about spending money on gadgets or making big changes, it’s just going back to basics and indulging in something each and every one of us can do. WaterWipes have already got me through the messiest of times over the past couple of years and to be able to spread the word on their behalf about the great work their doing is my absolute pleasure. When I mentioned all of this on my Instagram last week, there were SO many other mums who commented to say they used WW too and I always think if you’ve got plenty of people happy to wang on about you, plus keep spending money on your products, then you’ve got to be doing something right.
(This post is sponsored by WaterWipes, but as I’m keen to stress within each and every one of my promoted posts, I only ever work with brands I genuinely use, like and love. Rest assured, I’ll never do a promoted post for Ginsters Pasties).