Baby Fashion Brands I LOVE
As a mum, I of course opt for cheap and cheerful for my child on the regular; Milo is a modern day Mowgli. Running around our garden in wellies, a saggy nappy and a t-shirt is often the most ‘dressed’ I can get him. However, on the rare occasion that we go somewhere nice/manage to operate as a functioning family not splattered in avocado, I like to pick out clothes from independent brands, fellow mums and boutiques.
I’m always asked about what Milo’s wearing; it’s one of the main topics I get emails about, probably thanks to my often daily postings of my son on Instagram in his latest get up. Both Greg and I absolutely love fashion; I previously worked for LOOK magazine, plus any spare cash I’ve ever found in the bottom of my handbag’s always gone on updating my wardrobe. Greg has expensive taste and splashes out on proper tailoring. It makes sense that what our son walks around in isn’t necessarily important, no, but something we both take an interest in.
I thought I’d put together a bit of a hot list on brands we’re currently coveting and which names make up Milo’s wardrobe/chest of drawers. Some of these items may be more pay day than budget, while others might be total steal, but they’re all worth mentioning plus there’s some amazing sales going on practically aaaaallllll the time. Even high end items can be found SOMEWHERE at an affordable price.
For me, it’s never about the cost of something; there are tonnes of shirts and trousers which make me wincey and bleughy, before finding out they cost more than our weekly shopping trip. And not just the standard shopping trip, I’m talking lets go nuts and go buy our chicken breasts at WAITROSE type shop. On the flip side I found the coolest, funkiest high tops in H&M (while in Arizona) which only cost me THREE. DOLLARS (the ones featured in the photo at the top of this feature in fact) and places such as Tesco’s, Zara etc have stylish yet simple leggings and babygrows available for next to nothing all the time. Price doesn’t come in to it.
So… here’s what I’m stocking up on at the mo flow and what you might want to take a look at too. Ta da!
I’ve written about G&TG in a separate blog post already, but they’re well worth another mention. The wonderful Alex & Alexa introduced me to them and I love their quirky, often animal-focused (who doesn’t love a snorkel-wielding-pony?) prints. The designs are unisex, colourful and most importantly, comfy. Milo can run about in them, get them covered in mud and it doesn’t matter one jot. Kristin Nystrom, who founded the brand, draws all the prints herself & makes characters which parents and kids alike can relate to and find exciting. The name’s everything here; this is about being in a fashionable yet fun gang, and I really, really love them.
BBCH was founded in 2008 by Danish designers Louise Lundholm & Mia Risager, and their ethos is simple Contemporary design combined with playfulness. I absolutely love any brand which doesn’t focus in on the whole boy/girl shebang, and their website states these guys are ‘gender-benders’; girls can wear blue, boys can wear pink and essentially, dress your kids in whatever the bladhy heck you want. We’ve got this Panda tee in Milo’s wardrobe and it’s an item we get asked about ALL. THE. TIME; ordinarily by grown adults who want one for themselves. Again, we were introduced to these guys by Alex And Alexa so you can shop with them there too.
F&N are a brand I stumbled across on Instagram (like most great finds to be honest; while breastfeeding I often just try to obliterate my bank balance by hunting out new online stores) and the founder, Natalie Reynolds is a dream. As as a woman who has two young boys of her own, she knows that clothes need to not only be fun but durable too and I can confirm everything washes perfectly; without shrinking, going fuzzy or losing its colour. I’m personally a sucker for their monster leggings but she’s got tonnes of prints available; plus t-shirts, vests, muslins and blankets. You can stock up for any new mum here and not spend a fortune.
This is a fairly new brand to me but they’re already a firm favourite (here’s Milo in their numbers shorts). Created by mum Rachel Silk here in the U.K, annoyed at being unable to find monochrome garms for her newborn daughter Arabella; these beauties are such good value for money and made from organic cotton (they’re super, super soft). The lashes bloomers at only SIX pounds would be such a nice addition to any newborn closet; you could even buy like, seven pairs and not feel guilty for spending too many pennies. I particularly love their Instagram page too; it’s fresh and fancy without being flash.
Mums (Leanne & Ruth) created the very first brand to actually catch my eye, baby style, when Milo was a teeny tiny dot and I was barely functioning/smelling of breastmilk around week two of motherhood. T&TB really were a beacon amongst a plethora of baby blue and teddy bears, at a time when I was worried only girls were being given permission to rock leggings and Milo would have to be confined to starchy baby jeans. Their geometric prints and quirky characters are perfect for both sexes; plus now they’ve branched in to the odd batch of adult leggings (yes!) and bedding, so it’s not just your little ones who can enjoy themselves with this brand. I make sure to re-stock every time Milo reaches a new age range and have got everything from Just Call Me Fox to Hector The Hare, Mr Bear to new range Superbatty & lastly our favourite; Boris The Badger. This is one of those sites where you hope you’ll be able to pick just one item, and come away with 37.
Here’s a brand so distinctive, you can tell their designs a mile off. Despite their clothes being at the top end of the budget, they make up a large portion of Milo’s attire because I’ll happily pay for the quality and quirky designs. A lot of this Swedish brand’s clobber is stretchy so grows with the child and there are items I bought yonks ago which Milo still fits in almost a year later; if you do have a bit more in the budget, here’s where you’ll want to be heading. Plus, lots of the fab boutiques I’ve listed at the bottom of this article sell MR at discounted prices so if you get following them on social media, you’ll get notified as to when you can snap it up for a total bargain. In the world of awesome kids’ clothes, this is essentially Vogue. It’s not too cool for school though; their stuff’s bright and exciting and full of adventure. I wash our selection of Mini Rodini day in day out just so we can keep wearing them. To me, they’re childhood personified.
Founded by Syreeta Johnson, this brand makes me feel like I’m bringing my child up in 1980’s America; all vibrancy, funky prints and bananas. Syreeta wanted to create something to reflect her daughter’s personality while only using organic cotton; (she’d found other companies had the fabric on offer but used muted tones) so, BAM, this explosion of colour came about. One thing I really like in particular, which actually is in no way important? The names for her collections. Take, for instance, the SS16 range – Hola Spicy Nacho. It’s fun, it’s imaginative and it doesn’t take itself too seriously. Their clothes wear really well; I’m always asked about them whenever Milo’s dressed in them and if I let him near the chest of drawers to pull a pair of leggings out, they’re nearly always his own brand of choice. And of course we’re personally huge fans of the Jumping Bean tee…
This is SUCH a fun brand with prints verging on magical. There’s a real feel of silly and imagination going on with these guys and each piece of clothing feels like a mini piece of art. I bought a lot of Milo’s holiday wardrobe from here (I believe there was a large sale on one of the online boutiques!) and it seemed really popular from the feedback we received on Twitter. This is a twist of modern and vintage, fun and classy and sometimes downright wacky. Again, another brand with a larger price tag but something which you can keep hold of and hand down to the next one (should you be poppin’ future kidz out). We’ll be saving all our stuff fo’ sho’.
So there we have it! Lots of my favourite places to shop; from easy on the purse strings to treat days. Kids don’t have to dress like mini adults or run around in stiff ol’ jeans anymore. Leggings, fun prints and colour are here and there’s plenty for you to sniff out. I’ve popped my top 5 boutiques underneath too, because they always have amazing sales on. Plus, when you sign up to their newsletters you’ll be first to hear about your new found favourite brands launching fresh lines and any offers which might be a-happening. Happy shopping! (And apologies for being a massive enabler with this feature)